3rd February 2009

Search engine optimization or SEO copy writing is the act of creating compelling copy that is not only enticing for your visitors, but that also makes your site more highly visible to the search engines so visitors can find you in the first place.

What is SEO Copy Writing?

Websites that contain SEO content often appear much higher in search engine results listings so that new visitors are more easily able to find your website based on your chosen keywords.

Focusing on producing great copy writing instead of just supplying basic content means that you're not only helping to increase your site's popularity, but you also need to be sure your content appeals to visitors so that they'll either be more likely to buy the product you're recommending or they'll feel comfortable in signing up for your mailing list.

How Can SEO Copy Writing Help Me?

Wise internet marketers understand the effect the good SEO copy writing can have on their overall sales figures. Marketing your web site is one of the bigger challenges newer internet marketers face, so it makes sense to learn tactics that make your own marketing efforts easier.

What SEO Copy Writing Tips Bring the Best Results?

While there are many different copy writing tactics that all have their place in an effective internet marketing campaign, below are some quick tips that will help your sales pages or squeeze pages receive better search results much faster.

- Title

At the top of your browser you should see the title of the website you're viewing. If the website owner is wise, the title will include one or more targeted keywords that potential visitors will be searching for.

- Keywords

You should take some time to choose pertinent keywords that not only describe what your site is about, but they should also be the keywords people will be searching for to find your site. Search engines rank search results in order of relevance to the search term people type in, so be sure your keywords match your niche topic as closely as possible.

Don't make the mistake of over-stuffing your SEO copy writing with too many keywords, though. This has the opposite effect and can actually damage your efforts.

- Niche Definition

Be sure you don't spread your keywords across too broad an area. For example, if your site is about gardening, then narrow down your specific specialty to highlight what visitors will learn when they visit. You could specify your niche as 'low maintenance gardening' or 'rose gardening'.

- Compelling Copy

People don't visit websites unless they're specifically seeking information or a solution to a problem. Your SEO efforts need to focus on more than just being found my search engines - they need to appeal to visitors quickly enough to keep their interest so they don't click away.

SEO Copy Writing Benefits

Learning how to effectively optimize your website can not only increase your sales conversions, but you can also increase visitor retention numbers. Your copy should be interesting enough to allow visitors to feel comfortable in signing up for your opt-in mailing list so you can promote further opportunities to your subscribers at a later date. You'll also make your marketing efforts much easier in the long run.

Of course you won't know if your efforts are working or not without accurate monitoring and tracking software, so be sure to invest into systems that allow you to track the effect your changes are having on overall visitor numbers and sales. Understanding how your opt-in subscriber rates correlate to the increases in your overall sales numbers gives you a massive advantage over your competitors.